I started out the week being a bit aggravated with Frank Bruni. There I was, having organized my plans to dine at El Bulli, Alinea, Avenues, and Moto all within the same two-week period, and it turns out that Bruni, the restaurant critic for the New York Times, had the exact same idea. To make things worse, he writes a front page article about these restaurants in the food section of last Wednesday's paper. Has he been hacking my emails? On the other hand, if the New York Times needs to hack my emails in order to find out where the important restaurants are, I would take that as a great compliment.
Regardless of who copied whom, Alinea is the most important restaurant opening since Per Se opened in New York City about a year ago. In fact, I could look at the opening of Alinea through a narrower lens and say that this was the most important restaurant opening of all time: Alinea is the first restaurant I know of where this much money was invested in a restaurant which focused on modern or avant-garde cuisine. And if one believes, as I do, that the future of cuisine lies in the hands of chefs practicing this type of cuisine, I can’t think of a more important restaurant opening than Alinea.
The pre-opening publicity for Alinea was very different from the way other restaurants customarily treat their openings. Publicity is usually limited to opening dates and a few sentences describing what the chef is trying to accomplish in his cuisine. But Alinea’s chef/owner Grant Achatz, who had been the sous chef at Thomas Keller’s French Laundry and then the chef at Trio in Evanston, Illinois, actively posted information about the restaurant on the forum discussion group eGullet. Grant discussed the dishes he was working on, and described various serving and dining implements which he claimed were invented specifically for Alinea. Arguably, the climactic moment of the pre-opening publicity came when he proclaimed that after 400 years, the dining public was tired of using forks and knives.
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