Now that I have launched a publicity campaign which is intended to promote the Opinionated About Dining Survey, I have run into the inevitable Catch-22 one finds in the world of media. It goes like this. In order to get publicity you already need to be well known or even famous for doing the thing you are trying to publicize. But that begs the question, how can you be well known or famous without having already gotten publicity in the media? Well obviously you can't. So what happens is a slow and tedious process whereby you go about trying to convince the press that your idea is newsworthy. The thing is, one editor's newsworthy is another's ordinary, and invariably, you end up plugging away until you find someone who puts the pieces of the puzzle together and anoints you (or your idea,) as something that is fit to print.
A key aspect in this process is establishing your credentials. In this particular instance, the media wants to know, "why this guy?" What is it that sets this Plotnicki guy apart from the rest of the pack of self-appointed food critics who think they have something valuable to say? If I had a dollar for every time our publicist, Melanie Young, or I, was asked that question, I could probably take you to lunch at Katz's Deli. The importance of this issue hit home for me earlier this week, when during an interview with a major daily paper, the writer asked me for my dining credentials. I have to admit the question caught me a bit off guard. Not because I don't believe in the concept - you often hear me complain that there are restaurant reviewers for major daily papers who haven't visited the important restaurants - but I wasn't fully prepared to answer the question either. I hung up the phone and thought about it for a bit and I had the bright idea of creating a dining resume. A Curriculum Vitae. Only this would be about food. Hence, the creation of the Culinarium Vitae.
I began compiling a list of every restaurant I had been to. Not only would I include fine dining, but moderate and casual dining as well as cheap eats. After working my way through New England, the task was becoming much too tedious. Besides, what relevance does Red's Eats in Wiscasset, Maine or Mr. Bartley's Burger Cottage in Cambridge, Mass have to do with the fine dining survey I am promoting? So I limited it to the restaurants on the survey. And here is the final result. My Culinarium Vitae of the restaurants in the Opinionated About Dining Survey. Where the restaurant has been reviewed on this site I have created a link:
North America | ||
Maine | New York City cont. | Georgia & South Carolina cont. |
Arrows Restaurant | Kai | Ocean Room |
Fore Street | Kuruma Zushi | Peninsula Grill |
L'Atelier de Joel Robuchon | ||
Boston | Le Bernardin | Florida |
Le Perigord | ||
Clio | Lever House | Azul |
Great Bay | L'Impero | Chef Allen's |
Locke-Ober | Maze | Darrel & Oliver's Cafe Maxx |
No. 9 Park | Mas | Joe's Stone Crabs |
Oishi Boston | Masa | Mark's Las Olas |
Pigalle | Matsuri | Nobu Miami Beach |
Radius | Megu | Osteria del Teatro |
Rialto | Megu Midtown | Wish |
Troquet | Milos, Estiatorio | |
Uni | Modern, The | New Orleans |
Morimoto | ||
New York City | Nobu | Bayona |
Nobu, Next Door | Brigsten's | |
15 East | Oceana | Commander's Palace |
A Voce | Ouest | Emeril's |
Ada | Oyster Bar | Chicago |
Alto | per se | |
Annisa | Perry Street | Alinea |
Aquagrill | Picholine | Avenues |
Aquavit | Regency | Charlie Trotter's |
Aureole | San Domenico | Moto |
Babbo | Scalinatella | Topolobampo |
Bar Masa | Soto | Tru |
Beacon | Sugiyama | |
Beppe | Sushi Ann | Las Vegas |
Bice | Sushi of Gari | |
BLT Fish | Sushi Seki | Picasso |
Blue Hill | Sushi Yasuda | |
Blue Hill at Stone Barns | Tabla | Los Angeles |
Bottega del Vino | Tamarind | |
Bouley | Telepan | Cut |
Café Boulud | Tocqueville | Il Grano |
Café des Artistes | Town | Matsuhisa |
Café Gray | Union Square Cafe | Providence |
Chanterelle | Ushiwakamura | Spago |
City Hall | Veritas | Sushi Sasabune |
Coco Pazzo | WD-50 | Urasawa |
Country | Valentino | |
Craft | ||
Cru | Hamptons | |
Da Silvano | ||
Daniel | American Hotel | San Francisco |
davidburke & donatella | Della Femina | |
db Bistro Moderne | Nick & Toni's | Boulevard |
Degustation | North Fork Table & Inn | Chez Panisse |
Del Posto | Plaza Cafe | French Laundry, The |
devi | Gary Danko | |
Dona | Philadelphia | Kiss Sushi |
Eleven Madison Park | Manresa | |
Elio's | Le Bec-Fin | Michael Mina |
Esca | Morimoto | Oliveto |
Etats-Unis | Striped Bass | Ritz-Carlton Dining Room |
Felidia | Susanna Foo's | |
Fleur de Sel | Vetri | Seattle |
Four Seasons Grill Room | ||
Four Seasons Pool Room | Washington D.C. | Lampreia |
Fresco by Scotto | Mistral | |
fresh | Café Atlantico | |
Gari | Citronelle | Honolulu |
Gotham Bar & Grill | CityZen | |
Gramercy Tavern | Kinkead's | Alan Wong |
Hearth | Maestro | Roy's |
Il Cantinori | Mini-Bar | |
Il Mulino | Vancouver | |
Insieme | Georgia & South Carolina | |
Jack's Luxury Oyster Bar | Lumiere | |
Jean Georges | Georgian Room at the Cloisters | West |
Jewel Bako | McCrady's | |
Europe | ||
Paris | Spain | United Kingdom cont. |
L'Ambroisie | Abac | |
L'Ami Louis (L') | Akelare | Hakkasan |
Alain Ducasse Plaza Athenee | Arzak | Ivy, The |
Apicius | Ca Sento | J. Sheeky |
L'Arpege | Can Fabes | Launceston Place |
L'Astrance | Combarro | Le Manoir aux Quat'Saisons |
L'Atelier de Joel Robuchon | Comerc 24 | Le Pont de la Tour |
Benoit | El Bulli | Ledbury, The |
Le Divellec | El Celler de Can Roca | Maze |
Guy Savoy | El Poblet | Mju |
Helene Darroze | El Raco d'en Freixa | Nobu London |
Le Meurice | Elkano | Petrus |
Ledoyen | Etxebarri | Pied a Terre |
Les Magnolias | Faggolago | Rasoi Vineet Bhatia |
Marius et Jeanette | Gaig | River Café |
Pierre Gagnaire | Hispania | Sketch Gallery Room |
Relais d'Auteuil "Patrick Pignol" | Kabuki | Square, The |
La Table de Joel Robuchon | La Broche | St. John |
La Table du Lancaster | La Trainera | Tamarind |
Taillevent | L'Esguard | Tom Aikens |
Le Violon d'Ingres | Martin Berasategui | Waterside Inn, The |
Mugaritz | Wolseley, The | |
French Provinces | O Pazo | Zafferano |
Sant Pau | Zaika | |
Alain Ducasse - Louis XV | Zuberoa | |
Alain Llorca | Benelux | |
L'Arnsbourg | Italy | |
Auberge de L'Ille | Comme Chez Soi | |
Auberge la Feniere | Balzi Rossi | Hof van Cleve |
Bacon | Bice | La Truffe Noire |
Bastide-Saint-Antoine | Dei Cacciatori "Da Cesare" | Oud Sluis |
Buerheisal | Da Giacomo | t Fornuis |
Le Cerf | da Guido da Costigliole | |
Christian Etiene | Da Vittorio | Switzerland |
Grand Hotel Lion D'Or | Gener Neuv | |
Hostelerie Jerome |
Le Calandre | Philippe Rochat |
L'Huitriere | ||
Ithurria | United Kingdom | Czech Republic |
Jacques Decoret | ||
Le Jardin des Sens | Anthony's | Allegro |
Leon de Lyon | Assaggi | |
La Palme d'Or | Bacchus | |
La Pyramide | Benares | |
La Reserve de Beaulieu | Blue Elephant | |
Michel Bras | Champanny Inn | |
Michel Trama | Chez Bruce | |
Nicolas Le Bec | Clarke's | |
Ondine Plage | Fat Duck | |
Tetou | Galvin at Windows Restaurant | |
Troisgros | Gordon Ramsay RHR |
The thing is, I look at this list and say to myself, my, there are so many places I haven't been to yet. So I made a short list of restaurants I am going to try and visit in 2008. At the moment it's currently at about 60 restaurants and I am hoping to knock between 1/4 and 1/3 off the list this year, depending on how much travelling I get to do.
While I am happy to share my CV with everyone, I am hoping I can convince you to also share yours. The best way to do that is to register for the Opinionated About Dining Survey and add your ratings to our database. There are currently more than 1,500 fine dining establishments on the survey, and we have already collected ratings for more than 1,000 of them. Because so many people have been willing to participate, the quality of the information we have collected is amazing, and the level of experience that we have seen from the dining community is mind-blowing. For example, although 75% of existing participants come from the U.S., the list of the 25 restaurants that have been rated most often includes L'Arpege, L'Astrance, El Bulli, Fat Duck, and Pierre Gagnaire, along with top U.S. restaurants like The French Laundry, Alinea and Manresa. In addition, because we think your opinion is valuable, we have created a Rating Reward program to try and recognize your contribution. Currently the program is limited to U.S. residents, and the rewards consist of discount coupons to a select group of food and beverage retailers. The full details of the offer are on our homepage.
This is just the beginning of our program and we intend on expanding it to Canada and Europe after the first of the year. And as we grow, the rewards program rewards will grow with us and the benefits to our survey participants will keep getting better. So click on the link and help us accomplish our goal. The results will be published this spring in book form.
Steve -- I was just watching Patrick O'Connell on the TV show 'Chef's Story.' Suddenly "it hit me" . . . why haven't you ever been to Inn At Little Washington??????
Posted by: Scott Solomon | December 05, 2007 at 10:39 PM
I do not qualify to review anything save thousands of books, but I delight in the fact that all you young folks are doing such a splendid job of recounting your dining adventures, just for my reading pleasure and vicarious enjoyment.
I DO love your websites!
rachel
Posted by: rachel d | March 08, 2008 at 11:10 PM
Excellent blog and very nice way to redact the information! It's all about publicity campaigns. As you already know, the advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts) 2j3j
Posted by: generic viagra | April 18, 2011 at 12:51 PM
What remarkable post! I do not qualify to review anything save thousands of books, but I delight in the fact that all you young folks are doing such a splendid job of recounting your dining adventures, just for my reading pleasure and vicarious enjoyment.
Posted by: Buy fashion clothing | May 28, 2011 at 03:44 AM
I searched for this theme! I do not qualify to review anything save thousands of books, but I delight in the fact that all you young folks are doing such a splendid job of recounting your dining adventures, just for my reading pleasure and vicarious enjoyment.
Posted by: Camarad | September 06, 2011 at 06:38 AM
I think, this theme is quite actual now. I have to admit the question caught me a bit off guard. Not because I don't believe in the concept - you often hear me complain that there are restaurant reviewers for major daily papers who haven't visited the important restaurants - but I wasn't fully prepared to answer the question either. I hung up the phone and thought about it for a bit and I had the bright idea of creating a dining resume. A Curriculum Vitae. Only this would be about food. Hence, the creation of the Culinarium Vitae.
Posted by: Jesse Eisenberg | October 07, 2011 at 11:59 AM
I can see that you have a real impressive CV in international food, but you miss a food type, if you never eat Latin food, you never eat nothing, is to me the best food in the world, and you know why, simple, you go Europe and you pay a lot of money for a food dish, that only can used to wedge a molar, but in Latin America is totally contrary, you paid a ridiculous price and you eat until you explote.
Posted by: Cheap Viagra Online | October 11, 2011 at 01:00 PM
Just wanted to thank you, not just because the nice post, but pretty much more because my grandfather is nearly recovering from his surgery and he has almost nothing to do but staying on bed all day, his best source of entertainment has been this blog and I feel this is something good for him and his recovery.
Posted by: Viagra Canada | October 11, 2011 at 01:03 PM
I "like" you on Facebook. Would love these for my oldest boy!
Posted by: Pandora Online | February 18, 2012 at 01:30 AM
The hunt to get a beneficial pair of jeans has been an extended standing battle for women.
http://www.truereligionbrandjeans11.co.uk True Religion Jeans
Posted by: True Religion Jeans | August 27, 2012 at 03:11 AM